The Staying Power of Sourdough

Kneady Mama is building a better-for-you bread business one loaf at a time.

Sourdough bread has risen to cultural prominence in recent years, captivating audiences across social media and earning a spot in Vogue magazine’s January 2026 issue as the “hottest accessory of 2026.” Even Taylor Swift has jumped on the baking bandwagon, proudly gifting her signature sourdough boules to A-list celebrities and talk show hosts as thank-you gifts and party favors. 

Here on the South Shore, small batch sourdough bakeries have gained popularity, popping up at local farmers markets, gourmet grocers and neighborhood roadside stands. Bridgewater resident Alyssa Gargano, the founder of Kneady Mama a slow-fermentation bread brand rooted in ritual and intention, was drawn to traditional baking techniques and the potential health benefits of sourdough.

“My mission is to craft organic, long-fermented sourdough breads and baked goods using trustworthy ingredients–creating food that encourages mindful eating, supports sensitive bodies and fosters connection through daily rituals,” says Gargano.